unLTD - 3:44 pm on May 24, 2010 (gmt 0)

Interesting observations:

(a) Over the next few months we’ll begin showing the revenue shares for AdSense for content and AdSense for search right in the AdSense interface. (b) when considering different monetization options, we encourage you to focus on the total revenue generated from your site, rather than just revenue share, which can be misleading. For example, you would receive $68 with AdSense for content for $100 worth of advertising that appeared on your site. If another ad network offers an 80% revenue share, but is only able to collect $50 from ads served on your site, you would earn $40. In this case, a higher revenue share wouldn’t make up for the lower revenue yield of the other ad network. (c) Last December, we asked for your ideas and feedback on how we can make AdSense better. We received more than 600 suggestions....