Edge - 3:41 pm on May 17, 2010 (gmt 0)
Smart pricing does not affect the revenue share, it affects the amount the advertiser is billed, and thus the amount the publisher gets.
I have not seen any conclusive or revealing evidence of exactly what smart pricing is.
Anyone whom has studied or lived long enough to understand trends in business practices - won't believe anything claimed by a business partner without proof.
I think former president Regan used the phrase -
"Trust, yet with vertification"