Edge - 1:30 pm on May 16, 2010 (gmt 0)

Will this knowledge improve your earnings? Make you happy? Likely leave you feeling "ripped off"?

Yes, yes and yes.

Knowing the total revenues of each click will help each publisher to better understand our websites value to advertisers and our performance or website quality.

Example - if your revenue drops dramatically you will be able to tell if there was a drop or change in advertiser quality (price bid) or Google has decided to pay you less percentage. This will end the endless “smart pricing” discussions on this and other websites. Personally – I’m tired of all the endless AdSense conjecture and speculation – mostly worthless discussions as nothing useful (how to be better) is revealed.

For that matter - I think all revenue share programs should have always been revealing the revenue share.