darkmage - 1:29 pm on Nov 1, 2004 (gmt 0)

Here are some lessons that many publishers still need to learn:

1. Earnings go up, earnings go down and earnings go up again

2. Based solely on your own data, don't try to make generalisations about the entire Adsense network

3. Most people who are doing well keep it quiet.

4. Whatever you do, you don't try to cheat.
Webmasters complain how strict Google terms are, but that's actually good for everyone who does the right thing. Fear of G is good.

5. Adsense is not for everyone. Some sites will make money from Adsense(judging by the posts here, serious money) while others are better off with affiliates or other advertisers.

6. You can't bank CPC or CTR, it's earnings that count. If your CPC or CTR goes down, but earnings are up - that's good.

7. Be realistic. Everyone has dreams of making a mint off the Web, but if they don't materialise for you - don't look for someone to blame. OK, this is not Adsense specific, but it is the underlying theme to the above points.