ken_b - 4:03 pm on May 8, 2010 (gmt 0)

Someone show me where we find the stats for Interest Based Ads in our AdSense Control Panel.

Without being able to break out the Impressions, Clicks, CTR, eCPM for Interest Based Ads this is all speculation.

Here is a quote from the Inside AdSense Blog [adsense.blogspot.com] that seems to indicate that Interest Based Ads have to compete with the regular contextual and placement targeted ads for space on publisher sites.

Does this mean that my sites won't show ads relevant to my content anymore? No, that's not the case -- interest-based ads won't replace the previous ad targeting options you're used to. Interest-based ads will compete in the same ad auction as contextually- and placement-targeted ads, and we'll continue to show only the ad(s) that will generate highest earnings for you. ...

I dislike the whole idea of IABs, but it is what is, it's here and it's unlikely that it's going away anytime soon. I just don't like the idea of being stalked by an ad..... so I surf with Google cookies disallowed and Javascript turned off, etc.

That's not going to stop my visitors from seeing IABs, and I wish I could stop them from being shown on my site. But I can't, ....

...so I work on the stuff I can control.

.