cfx211 - 2:47 am on May 8, 2010 (gmt 0)
Someone earlier said that they are seeing their social network site's CTR popup. Figuring out how to monetize the zillions of impressions on social networking sites has been a goal of Google and other ad networks for years. Remarketing is one answer.
How can you turn a $0.10 click into a $3 click? Tell the advertiser that they once saw their site, and just need a few more gentle reminders to come back and purchase.
Proof will be in the math over time. I'm an advertiser and am testing it out right now. If it comes in cost effective, we'll buy it, if not we'll pull out. The question for the publishers is are you seeing an increase in EPC to offset the drop in CPC?