---- Connection Between Interest Based Ads and Low CTR?
glitterball - 10:01 am on May 7, 2010 (gmt 0)
* Why would some sites be affected more than others? * Is behavioral targeting not a good fit for some sites? * What factors make a site a poor candidate for behavioral targeted ads?
Since I run some diverse types of sites, I'll add my two cents. One site that seems to be benefiting from interest-based ads is a free social-networking type site. It has no real Ad focus (except for competing pay sites) and a very broad audience. Adsense earnings are well up year-on-year.
Another site has a very focused subject and is used by people researching something just before they buy. This site is really suffering and I am seeing more and more irrelevant Ads.
As someone said earlier, it would be nice if we could have the choice of displaying interest-based Ads on a per Ad basis. For instance, I would like to be able show interest-based Ads on my Forum, but not on the rest of my site.