wanderingmind - 6:33 pm on Apr 30, 2010 (gmt 0)

AndyA, if the ads are making Google more money, then they are making more money for publishers too? (unless Google has made any changes in the revenue share)

If that is the case, despite them being a nuisance to some of us, we can't complain, right?

I think its mostly a case of Google experimenting with IBA for a while. That could last a month or two or even more till they have enough data. So from their point of view, if publishers (and maybe they themselves) lose a bit of money for a while, so be it..?