MsHuggys - 5:42 pm on Apr 26, 2010 (gmt 0)
Chrome is NOT impacting Adsense income, you simply are looking at statistics incorrectly. When I was using IE, up to a week ago, I was part of that MASSIVE statistic of those using IE. I didn't click then, and I don't click now. My adding to the IE percentage wasn't even a blip in the stats.
Now I am using Chrome. Does it mean that Chrome is the reason I am not clicking? NO, I don't click because generally there is a free link that will do the job. I call it responsible clicking, given that I am an Adsense publisher. Irresponsible would be clicking everything I see just to rack up revenue for a publisher, though I have no intent to buy a product or service.
When you look at statistics from a massive group, you can not compare them to a smaller group, number to number or even by percentage. The sample group is too small to really identify any trends. With a sample group of 300, 1% is only three visitors. With a sample group of 300,000 1% is 3,000. You wouldn't notice me not clicking in your stats of 300,000. But, in the sample group of 300, I am important.
I assure you, those who clicked before, are simply not clicking now that they are using chrome. I think it is more likely most of those using Chrome are Google addicts, using everything Google, which includes a wide range of business products.
Joe Blow using Google Chrome, may have never heard of G Analytics, only using the Gmail and Chrome products. He clicks, he clicked before and he will still click once using Chrome.
Joe Webmaster, likely part of the bulk of Chrome users, is like me, a Google product addict. He uses Google sitemap, analytics, custom search, website gadgets... the works. He doesn't click, and neither do I. Nothing has changed in our behavior just because we now choose to faster browser.
I personally know of a dozen machines recently converted to Chrome, and everyone is used by a tech. We do a lot of searching for information, not products or services. People searching for information or news, have a low CTR, as you well know.
It is my belief that once Chrome is more widely used by online consumers (who comprise the bulk of the clickers) the CTR will rise dramatically. Like every other aspect of the internet, the techs pave the way when it comes to innovation. Then, the consumer follows. I wouldn't put much stock in these relative early statics. They really don't mean much in the larger scheme of things.