incrediBILL - 12:37 am on Apr 26, 2010 (gmt 0)
I started a thread about browser usage [webmasterworld.com] in the browser forum and just happened to stumble across a startling statistic about my site.
People using MSIE tend to have a significantly higher CTR on AdSense ads compared to visitors using any other browser.
Therefore, as MSIE usage has declined from 68% to 51% on my site over the last 3 years it would also explain a steady slippage in revenue with the shift in browser usage.
From Google Analytics showing MSIE users tend to click on AdSense more!
1. Internet Explorer 4.79%
2. Firefox 3.69%
3. Safari 3.47%
4. Chrome 3.30%
5. Opera 3.20%
Therefore, the further MSIE declines likewise will my revenue and this is literally something there's no control over short of blocking access to low revenue browsers.
Probably the single most startling trend I've ever noticed since I started using AdSense.