rocco - 1:28 am on Apr 13, 2010 (gmt 0)
For the last 2 months, a majority of the publishers, including old timers, are reporting:
1. Massive drop in revenue epc/ecpm
2. Problems getting pages indexed
3. Excessive amount of public service ads
I've been with adsense for almost 7 years now and have never seen it this bad, or this many people affected. I don't want to be one for exagerated hyperbole, or to say the sky is falling, but I will say where there is smoke there is fire and smoke is coming out of the adsense house.
I am watching this for a month now and I am getting worried. I am noticing a drop on what I am getting paid per click almost by the day but for sure by the day of week. I think about 25% of the revenue was eaten up by this just within a month. And I am not speaking about the statistical phenomenas discussed above.
I have to admit that I did not talk to a google person about this - I rather would like to hear from other publishers on the boards.
It seems like either:
- the inventory of ad slots has grown a lot
- the inventory of ads has imploded
- google takes a larger share
What really is odd is that the ads are matching better than ever before, but they pay less per click.