martinibuster - 8:07 am on Apr 9, 2010 (gmt 0)
i have a rev crash 50% since April start for the major site.
What's that in actual dollars? Most people experiencing drops that dramatic are discussing amounts in the five to twenty dollar per day range. Percentages in those situations are not accurate as a metric because the smaller amounts typically involved are exagerrated when expressed as a percentage.
There are two reasons why publishers experience 50% drops. The first one is the dollar amounts are low. So it's easy to drop from $20 per day to $10 per day. The second reason has nothing to do with AdSense, it has to do with traffic.
Getting back to the original post:
my revenue has gone down and my traffic has taken a hit.
I think it is fair to say there is a connection between lower traffic and lower income. That's not an AdSense issue, it's a traffic issue.