Sally_Stitts - 4:36 pm on Mar 17, 2010 (gmt 0)
Lame Wolf, why would you block potential income?
From AdSense Advisor-
One quick clarification: this launch only impacts image-ad-enabled ad units. To reap the benefits, you do need to have image ads enabled for your inventory.
That quote is from -
All 90 Certified Ad Networks are for IMAGE ADS only, which are all CPM, and not CPC. CPM ads pay a fraction of a cent, whereas CPC ads pay 10 to 100 times as much.
I blocked ALL CPM ads 4 years ago, by emailing Google. I have no intention of ever turning them on again. Why displace CPC ads with CPM ads, when there is real money to be made?
The weird thing is that Google AdSenseAdvisor WARNS us not to block these ads. Why? Will we be algorithmically punished for not serving the "el cheapo" CPM ads?