graeme_p - 8:14 am on Mar 20, 2010 (gmt 0)
Could you imagine even the largest UK AdSense publisher having the financial resources taking on Google?
There are plenty of examples of small businesses winning cases against bigger ones (or of consumers winning cases against huge companies), and the largest Adsense publishers are quite big enough to hire a good legal team.
A strong case beats a good lawyer. If I had a really good case against someone and I was short of money I would be happy to a litigant in person.
Graeme - you have your view, I have mine.
Except mine is based on what the legislation actually says.
@leadegroot, those make a lot of sense, and I can imagine Google doing those even without anyone forcing them to. They could always anonymise advertisers (so you at least know advertiser X has cut their budget.).
It has never been clear to me how smart pricing works, so some transparency there would be useful. I think its less likely as smart pricing is (at least partially) aimed at MFAs and it may help them evade it.
I tend to treat Adsense a a black box. I have tried different formats and positions, and I occasionally swap out ads for another network. So far I have replaced one of the three Google ads on my page with another network (PPA, not PPC ads), and if anything else that looks good comes along I will try it.