leadegroot - 10:15 am on Mar 19, 2010 (gmt 0)
I would like more data from Google, because it would let me operate better and more efficiently. I'd be able to make more money for both of us.
If they told me when I was smart priced, and gave me some sort of numeric indicator eg 'you're at 50% of your potential advertiser costs!' then I could work to improve that number, thus making more for both of us. Right now I don't know whether I am smart priced and have no way to judge any changes.
I'd like to know who is advertising on my site, how often they are clicked and what the cost was.
Two years ago my ctr and ecpm dropped 40%. I was at my wits end to figure out why and wasted a lot of time examining things and trying different things - it was all just pointless.
It turned out (I now believe - but I don't know!) that a particular advertiser had previously been spending a lot on that site, but had severely reduced their budget. If they had just stopped advertising, I would have noticed, but they were just there a lot less (they are gone completely now).
I didn't need to waste all that time - if I had a report where I could see advertisers and clicks I could have easily seen that their pageviews were down and the corresponding income was down.
I'll never get that time back, trying to figure out what was wrong with my site.
(The counter argument that who advertises on my sites is proprietary information is just silly, as I can *see* huge numbers of them.)
More information will make me more valuable to Adsense, and to me.