The antitrust authority is investigating Google Adsense policies regarding the payments made to the publishers and the lack of transparency in how they're calculated.
After an initial review of Adsense Terms & Conditions, the authority outlined the following: (translation)
- Google is not obliged to comunicate how the payments are calculated;
- The payments are calculated exclusively from data that Google holds;
- Google can modify at any moment the price determination and payment structure at its discretion.
What if the authority forces Google to include its price determination structure in the Terms and Conditions, basically disclosing a lot of "secrets"?
Would Google comply? (finally revealing to the world of it really works?)
Would Google threaten to pull out of the country? (losing a very important market and facing the risk of having to withstand similar investigation in the rest of th EU?)