docbird - 12:19 am on Mar 30, 2010 (gmt 0)
I was surprised to see re news organizations favouring multi page articles.
Just did v quick check. To google news, clicked some of first links I saw for some news orgs: CNN, LA Times, THe Guardian, NY Times, WSJ. In each case, I was taken to an article that was one page, and for which I had to scroll (1050 pixel high screen). 25 paragraphs in NY Times story: each short.
I'm among those irritated by having to click on thro pages to read articles, unless those pages real big.
Had figured that with scroll wheels common on mice, people are happier nowadays about scrolling.
UK's Daily Mail is another I can think of in media - has long articles with plenty of scrolling; maybe has done some testing. Lots of photos in these articles. (And no, for those who know Daily Mail, not my first choice of reading matter each day - my wife likes it tho)