celgins - 3:11 am on Mar 3, 2010 (gmt 0)
Do you think news organizations really break their articles into pages because they think people get cranky when they have to scroll or maybe they just want to increase the page views?
Of course they want to increase page views, but they also know that in order to increase page views, they have to retain readers. Some folks will see a full-page article and immediately become disinterested. When they break the monotony, it allows some readers to eat the elephant one bite at a time.
It's like being given a 50-slide PowerPoint presentation--some folks may not care how good the content is; they simply don't have the patience to go through all of it.