farmboy - 1:55 am on Mar 3, 2010 (gmt 0)
Main reason is because I know that nobody really reads a page until they find something interesting
Nobody? I'd be careful about betting the farm based on that. If I don't see something interesting in the first or second paragraph, I'm gone, I don't hang around and waste more time.
.... but users seem to get cranky when they have to scroll a lot.
And some get cranky when they have to keep clicking to the next page.
I think it would be wise to proceed with caution.
News organizations know this, which is why you may see an 12-paragraph article split into three pages ...
Do you think news organizations really break their articles into pages because they think people get cranky when they have to scroll or maybe they just want to increase the page views?
By the way, my earnings are better on pages with fairly short articles - not long articles broken into short parts - just plain ole' short articles.