johnmoose - 2:28 pm on Feb 28, 2010 (gmt 0)
I too split articles over more than one page avoiding pages becoming too long. Main reason is because I know that nobody really reads a page until they find something interesting (I do that too). Pages are given structure with headings describing the paragraphs so that people are able to scan the page quickly until they find something worth reading.
This way pages are not too short as Koan said and are not ad spammy.