celgins - 12:25 am on Feb 28, 2010 (gmt 0)
As a consequence it's possible that you may lose ranking from keywords that currently lead to the single page since those keywords no longer exist on the page...
Very true. I have a hard time getting subsequent pages to rank.
I've seen high page views result in lower overall AdSense revenue, which is why I'm hesitant with this.
A lot of observations about this over the years, and I tend to agree with it. Pages that are extremely popular--in this case, an article--aren't popular because of the ads. Yes--popular pages have more eyes on them and if users are reading deeper, it means there is a focused interest on the content, not the ads.