drall - 2:55 pm on Feb 11, 2010 (gmt 0)
So our revenue dropped 40% around the 1st. We scramble around for days trying to figure out what happened since we made no big changes. Our sites content has millions of advertisers, tons of inventory.
So after hundreds of hours spent trying to figure out what went wrong and why targeting is so off after almost 7 years with adsense I find the post they made on the 10th on the inside adsense blog.
So I do some testing, had my wife from home on a unrelated network and unrelated pc go to a website about dog grooming. Someone on that site posted a link over to our site to use to research different tech related products for the vet office. Guess what she saw on our tech site? Yep thats right dog ads.
So I go to a site to research my medical condition with my back, again someone at that site linked to our site to review different business techs solutions. Well guess what kind of ads I see on our site! Yep thats right, medical ads.
If this stays then that's it for adsense for us after almost 7 years. Exit stage right. The whole point to adsense was to serve contextually relevant ads to YOUR websites content, NOT someone elses websites content.