I just struggle to understand how this could be good for a professional webmaster or an owner of authoritative site. How nice to pour your life's knowledge about something on a site - and know that visitors are seeing $0.001 ads about pizza or russian women - while there are 100% relevant ads out there not being showed.
Only way to benefit from this is create 80994840333335850389787667546439798489 blogs babbling about something completely non-monetizable -- and then the new system will reward you with some random hits that most likely won't convert.
How could this possible benefit advertisers: instead of getting 100 clicks from relevant sites, advertiser gets 70 clicks from relavant sites and 30 from generic funny-video-of-my-stupid-buddy blogs? Surely it means less conversions for advertiser -> so they decide content network is useless -> theyd leave if forever -> less money available for publishers.
Please tell me there is some logic behind this """improvement""" --- because I just fail to see it.