luckystrike - 6:39 pm on Feb 1, 2010 (gmt 0)
I've been checking the google Keyword Tool for my niche (which is very competitive by the way) and the average CPC there is well over $12. However on my site I'm lucky to get a $1 a click!? What's going on here? I can't believe this is smart pricing? It feels like someone is short-changing me? Should I set up my own network (or participate in one that allows me to set my own CPC) and try to attract advertisers directly?