sonjay - 1:29 pm on Jan 31, 2010 (gmt 0)

If AdSense revealed the revenue splits, here's what I'd do:

The same things I'm already doing.

Unless the information was site-specific, or better yet, channel- or ad-specific, it would be pretty worthless. If it were at least site-specific, or even more granular, it would give me additional information in deciding whether a particular niche or topic is simply not going to be profitable, or whether there's earning potential that I'm not realizing. If I have a low-traffic site that gets a 70% share and a high-traffic site that gets a 40% share, that gives me actionable information. But if it's simply something like "50% for my entire AdSense account," it would tell me little or nothing of any value.

But, given that the competitive ad filter, ad review center, category filters, and other account shtuff is all account-wide and not site-specific, I'm not optimistic that G would reveal site-specific revenue splits anyway.