wheel - 12:49 am on Dec 23, 2009 (gmt 0)

Personally I find press releases that follow charitable donations (or in this case, announcements of potential future charitable donations) to be crass.

In any event, even if you're low-class enough to turn a charitable donation into a three ring promotional circus, this isn't the way to do it. Smart marketing would've just given the money and kept their mouths shut. Let the charities do the talking, unsolicited. They'd get a lot more positive press, and not have people calling them crass in public.