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---- Major discrepancy between Analytics impressions and Adsense impression


dazzlindonna - 3:33 am on Dec 15, 2009 (gmt 0)


A friend of mine mentioned that his Google Analytics page impressions and Adsense impressions were way off. At first I just didn't think much of it, but I checked my numbers for this month just to see if there was anything strange, and indeed there is.

I run two sets of analytics on each page - both Google Analytics and Clicky. Both are close enough to each other to be believable - both are in the 600,000 range for December to date for one site.

Yet, Google Adsense page impressions is approximately 100,000 less.

100K impressions gone missing could be some significant $$ gone missing.

I realize that ad blockers could explain some of it, but I doubt it would explain 1/6 total. Those of you running GA, do you see similar discrepancies?


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