Atomic - 6:19 am on Oct 23, 2004 (gmt 0)

So the issue is why does G send those assumed low paying loan calculator ads rather than mortgage loan ads? Anyone know why or how to solve this problem?

Try thinking of yourself as a mortgage company trying to think of themselves as a consumer searching the web for loans. Perhaps there's something on your page that is a negative keyword for their campaign that brings people to your page but means that the ad you want to see displayed will not be leaving the low-paying ads. campaigns allow you to specify a region or city so would it help to be less general about home mortgages and turn to being more specific by mentioning getting a home mortgage from businesses in a certain area. If their targeting option is set for a specific city rather than nationwide or global they are far more likely to get a conversion. If you are thinking about a nationwide company why not name them on your page? If you created pages for different metro areas you could specify some companies within them.

I don't know if this would help but when I am creating an adwords campaign I want my clicks to count and I do whatever I can to make sure that the right customer is clicking on the right ad.