alika - 4:37 pm on Oct 22, 2004 (gmt 0)

Except that there is really no way to tell what exact keywords are triggering the ads in your site.

For example, you may think that your page is about "website design" and hence should be attracting high paying ads from Adwords advertisers for the keyword "website design"; only to find that the ads you are triggering is the lower paying keyword of "how to find a website designer to create a site." This is the thing with Adsense -- you just never know for sure.