novice - 4:29 pm on Oct 22, 2004 (gmt 0)

"Is there any way to encourage high paying ads to be displayed on your site, rather than low paying ones? If so, how?"

Jon12345,

Many AdWord advertisers are creative at getting low paying clicks. The best way is by choosing non popular search terms that they pay less for.

If your site displays many of these terms then the advertiser succeeds in getting their low paying ads on your site.