swa66 - 8:59 pm on Oct 28, 2009 (gmt 0)

Difficult (or no) navigation is what allows MFA sites to get many clicks on ads from "trapped" users who don't know how the back button works, don't know what ads are or just are click happy no matter what.

Be very happy they told you why they did not want to have anything to do with it.

For navigation: I always watch people who do not know my site when they surf one of my sites. I watch them, not the site.
How do they interact with it, are they happy, searching, thinking or just clicking away in confidence, etc. Do they get frustrated with not finding what they seek ? How fast do they get to where they want to go, ...