AdSenseAdvisor - 6:27 pm on Oct 23, 2009 (gmt 0)

Guys, this is not a good idea. I can't share the exact numbers, but I would be shocked if a single one of you were seeing any impressions whatsoever from Google certified ad networks yet. We're rolling this out slowly. Very slowly.

I know it's tempting to start fiddling with things when you see any variations in your earnings, but I'm telling you it's not a good idea to start opting out of things that are barely launched, especially given the potential for real upside in the longer term.

If you want to talk about optimizing, let's talk about things that can really make a difference to you right away. Do you have the maximum number of ad units on your pages? Do you have your ads positioned above the fold and in places that are likely to get attention from site visitors? Are you using the top 3 ad formats? Are your ad units opted in to receive both text and image ads? Are you using channels to analyze the performance of your ads? Have you tried setting up A/B tests with your color palettes? Are you using Google Webmaster Tools to improve the quality and performance of your site? Most importantly, are you continuing to create new, interesting, and valuable content for your users?

I'm not trying to be cranky here. I'm just worried that you guys are on the wrong track, and my team is as invested in your success as you are.

ASA