sailorjwd - 4:35 pm on Oct 23, 2009 (gmt 0)

John,
The idea is that some ads are likely to be more appealing than others. If I could find out a way to weed out the particular ads with low CTR then I would do it (as long as it isn't too complicated or time consuming). If that theory hurts EPC then I'll worry about that at that time. Yes, it is a shot in the dark, I shot and missed. I don't mind a shot in the dark especially when it only takes 2 minutes to do.

PS. Just in case: 'I love you Google'