Sally_Stitts - 6:45 pm on Dec 18, 2009 (gmt 0) "Trust me" from ASA does not seem to be working, and I understand why.
Are the results from these companies reported (broken out) in the AdSense reports?
I see this as the biggest issue. We can't see if they are any good, or not.
If we can't measure their performance, why on earth would we want to specify them?
I think that is why most publishers are turning them off.
Only when they SHOW US the data, will there be acceptance!
Speculation arises - the data is not good. This becomes the inevitable presumption. Many will leap to the conclusion that they are no good, when reported recent overall poor performance is due to entirely different reasons. A "Guilty" verdict, caused by no data.
"Trust me" from ASA does not seem to be working, and I understand why.