vordmeister - 6:07 pm on Oct 4, 2009 (gmt 0)

Having gone away and read the report a bit it comes across as a good solid study by academic types. I didn't notice any motivation other than them wanting to carry out such a study in an academic way rather than leave it to the people with all the motives.

It would have been interesting to ask the group if they objected to advertising on websites on the first place. That would have helped weed out those who haven't considered that paying for those sites from their own pockets would end up being the alternative. But there is some very interesting info in there even after that omission.

For example the figures in the report suggest that the percentage who are happy for the website they are on to tailor itself to them is twice as high as the figure that don't mind that info being shared between sites.

Personally I wouldn't have been in either of those camps. I'm with the ones who don't like any malignant behavioural stuff at all, especially that which might appear to a spouse when she uses the PC. Surely I'm not the only one who sometimes likes to look at or buy things on the net without anyone else finding out where I've been?

I do approve of internet advertising as a whole - it's my main source of income. Worries me that privacy concerns could reduce that income if people knew what was happening behind the scenes.