---- Study Says Consumers Do Not Want Behavioral Ads
Leosghost - 3:09 pm on Oct 2, 2009 (gmt 0)
I believe the opt out prevents visitor information from your sites from being used on other sites, but doesn't prevent interest based ads from being displayed on your site.
correct ..although ASA did have a go at rewording and selectively quoting passages from the relevant paragraphs in googs privacy pages to try to say different .. But ASA gave up when it was pointed out that GOOG themselves say in the same privacy page that if the surfer has not opted out from "interest" based ads ( and GOOG also admits that all surfers are opted in secretly by default by GOOG just by visiting a GOOG property such as search ) then interest based ads will be displayed to them on your pages even if you have opted your site out ..
faced with GOOGs own privacy pages for proof ASA beat hasty retreat ..:)
It's cookie based ( you get them from GOOG properties ..like cooties )..and GOOG writes some very very very persistant and long lasting cookies..
Ps ..I already have the use of "cooties" for bad cookies covered :)