wanderingmind - 6:17 am on Oct 5, 2009 (gmt 0)

I think it has been mentioned here in WW before that if someone immediately clicks back, that click is not counted. Its not VFM for the advertiser.

About the original topic of the thread - here is an interesting example.

I have three separate designs for a topic on my site. All of which I track separately using URL channels.

The ugliest design generates maximum number of clicks. CTR is the highest there.

The better design generates a slightly lower percentage of clicks. Say 70 % of the ugly design CTR.

The best, professional designs - they get the least number of clicks.

This is even though the ad positioning is the same on all three designs - they just get more and more sophisticated and good-looking, and the clicks drop as they get better.

Something to go for the old idea that ugly sites generate more clicks?