frakilk - 8:27 pm on Sep 29, 2009 (gmt 0)

CTR dropped like a rock but conversions picked up substantially.

My suggestion is to place your ads in typical areas that are not to obtrusive and to go non matching.

Respect for having the courage to do this and succeed. I have tried to do this also but ALWAYS chicken out when I see a few days of low earnings. After how much time do you believe it start taking effect? How far down the "non-matching road" did you go? Thanks.