signor_john - 8:23 pm on Jun 8, 2009 (gmt 0)

Why would people click less ads simply because they can't afford to buy, when it doesn't cost them anything to click?

A better question would be "Why would people bother to click 'buy now' ads when they have no intention of buying?"

What's the benefit to them? Surely the average user isn't foolish enough to think "I should click on this ad just because I get to press my mouse button for free?"