seventiesrock - 2:57 am on May 13, 2009 (gmt 0)

I use the data primarily to check

1. Which pages have the maximum CTR rate and which have lowest
2. Which pages have lower eCPM

I work on the pages with the lowest CTR and see whats wrong with them like irrelevant ads and reduce the number of ad-blocks for that particular pages.

For lower eCPM pages, I just use the Google Adsense preview tool and see if any MFAs or garbage ads are there.

Finally, those pages which have the highest CTR rate, I see how I could monetize them further more without hampering the user experience.