netmeg - 12:49 pm on May 2, 2009 (gmt 0)

I don't ascribe what I see to Google.

I serve mostly local markets; if anything, those have *more* advertisers, as Google refines its geo targeted search and advertising. I have the same and new advertisers, and my EPCs are through the roof.

No, what's fallen off so precipitously for me is CTR. And I'm *trying* to think of a way to blame Google for that, but I can't, because there's no reasonable scenario in which a disastrous CTR does Google any good. Also I've seen the same thing in other ad networks, affiliate ads, etc. What drops off is CTR.

So I'm attributing it mainly to ad blindness and the economy, till a better idea turns up.