ASA, I would share my story if I considered it a "real" success.
Earnings are good for me but what's stopping me from calling it a "success" is the complete lack of any certainty regarding the income due to a specific factor: smart pricing.
I understand it might be a useful tool but the fact the publishers have no kind of knowledge or control about it and still are penalized for it causes too much "instability" in the system.
An ad that doesn't convert well might have a million causes, among them:
- Google delivered an ad that wasn't exactly in theme with the content
- The ad was misleading and the landing page showed a product the user didn't expect
- The landing page itself is badly designed and doesn't help conversion
... and so on. But it is the publisher that get penalized and no one else.
I could add I find unfair that it is the entire Adsense account that get smart priced, including sites without low conversion.
Also, if the ultimate goal of an ad should be to convert, why doesn't google give us more information so we can take the appropriate actions about it and improve it?