BillyS - 11:08 am on Mar 21, 2009 (gmt 0)

I've seen the less is more theory here for years on WebmasterWorld. It clearly doesn't work in all cases.

We made some changes about a week ago with the new custom search. The new search box a well as a change in placement has resulted in a four fold increase in revenue (although this is very small compared to other ad forms).