jilla - 10:35 pm on Sep 25, 2004 (gmt 0)

I have a question. Say you see that a phrase is a certain price when you check it on adwords (ie it would cost you 2.00 to bid on it). If you decide to make a webpage around that phrase displaying adsense on it , does that mean you must have that exact phrase in the title tag? Or what do they use to determine the phrase that the page is worth? Do you need the phrase blue widget in title and description for you to get paid for that phrase for the adsense displayed? Or might they pay you for the general phrase widget or a more specialize phrase like "how to sell widgets" if you have an article called "how to sell widgets" on that page. In other words what is the phrase you are receiving money for?