Bentler - 3:04 pm on Jan 24, 2009 (gmt 0)

The Global Crisis is a Threat to Any Cash Flow... it's a threat to everyone and everyone is holding their cash.

However, the smart business knows that it's a good idea to advertise during down times, to fight for whatever cash does flow.

I'd expect a reduction in bid price in some proportion to reduced probability of success (from widespread spending reduction), and a lower quantity of advertising in proportion to operational reductions and bankruptcies-- but an increase in advertising for the going concerns that remain.