FrostyMug - 8:50 am on Jan 25, 2009 (gmt 0)

Thank you, great post.

I use my log tool almost every day, it's an invaluable resource. I know what visitors download, pages they come in on and leave, search keywords, came from, popular pages that don't pay or pay well, how long they stay on the site, which page they clicked ads. I pay for statcounter, 25k level. Well worth it.

One thing to add - I also take notes from visitor feedback and adjust the site accordingly. It may be adding images they're looking for to text-only articles, it may be adding content they are requesting, etc. With a small site it's not possible b/c of uneven feedback, but as long as you're big enough to get a few contacts a day, it's enough to have a good sample to start modifying content.