drall - 7:03 pm on Jan 9, 2009 (gmt 0)

Dec eCPM down 30% over last year, down 70% from 2003-2006 levels across almost every site.

Jan eCPM is down a additional 20% from Dec. These drops appear across the entire account pointing to a clear revenue share shift.

This was not only expected but we anticipated it when we saw Google canning contractors, lavish parties and Christmas bonuses of 1000.00 per employee.

Fortunately all of our eggs are not in one basket and we moved a substantial portion of our inventory to other partners which are seeing very handsome growth in both epc and ctr.

I used to blame Google, after a post here with EFV last year in which are account was slammed by 60% across the board I took a serious look inward.

I learned that the only one to blame here is ourselves.

Google is but a mere piece of our pie now and I find myself logging in less and less as the months go by.

Overall our business revenues are up 350% last year but not with Google.

Honestly folks, what did you expect them to do? They already get 100% of the revenue on search, well there is only one other place to tap extra revenue to meet expectations when the #$!@ hits the fan and guess what that place is...

We lived through the last implosion at the turn of the decade, we will live through this one but only through a diverse set of income providing partners.