At a Christmas party this weekend, I met with a few PhDs and MBAs. They are highly educated people with excellent jobs but not Internet related. They had no clue how online advertising works and I had to explain the basics of how we can run a real business from home with just a laptop. It is naive to generalize about anything. And it is also naive to generalize that AdSense publishers are click-averse. I click on any ad that aims to provide what I am looking for. If I am looking for air tickets to Cancun, I would be stupid to ignore ads.