fredw - 7:51 pm on Dec 18, 2008 (gmt 0)

I see up and down arrows and do not have (or want) a gmail account. I have never needed to "log into google" to use their search.

We're all Adsense users here, aren't we? You may not be logged into Google with a Gmail account, but if you're logged into the Adsense console with any address, it's likely you'd also see the personal SERP features...