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-- Google AdSense
---- CTR and eCPM down since September 2008


signor_john - 7:28 pm on Dec 12, 2008 (gmt 0)


While AdSense has been dropping, my other ad networks have been rising to make up the difference.

Same here. AdSense is mostly pay-per-click, while my display ads are sold on a CPM basis, and targeted display ads from large corporations are more about brand-building than about immediate gratification in an economy where consumers may be delaying purchases.

Addendum: This thread [webmasterworld.com] cites an article that may be worth reading if you're concerned about falling eCPM.


Thread source:: http://www.webmasterworld.com/google_adsense/3803227.htm
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